Hi! I’m Elyda Rotaru, a designer focused on creating intentional, visually compelling work that helps brands communicate clearly and stand out meaningfully. I partner with businesses, creatives, and teams who value strategy as much as design — because great visuals don’t just look good, they work.

Whether you’re launching a new brand, refreshing your identity, or building a strong visual presence, I approach every project with curiosity, care, and purpose.

Design That Goes Beyond Aesthetics

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Design That Goes Beyond Aesthetics ✳︎

What It’s Like to Work With Me

Thoughtful Design with Strategic Impact

Design is a collaborative process. I believe the best results come from clear communication, thoughtful research, and a shared vision. When working together, you can expect:

  • A strategic approach — every design decision is rooted in purpose

  • A clear and organized process — from concept to final delivery

  • Open communication — feedback is welcome and encouraged

  • Design with longevity — not just trends, but timeless visual systems

My goal is to make the process feel seamless, inspiring, and aligned with your goals.

Who I Work Best With

I’m a great fit if you:

  • Are ready to invest in professional design

  • Value clarity, collaboration, and creativity

  • Want design that aligns with your brand’s voice and vision

  • Need a designer who understands both aesthetics and strategy

Whether you’re a startup, established business, or creative team, I adapt my process to support your goals.

My Design Process

  1. Discovery — Understanding your brand, audience, and objectives

  2. Concept Development — Exploring visual directions and ideas

  3. Refinement — Collaborating through feedback and iteration

  4. Final Delivery — Polished assets ready for real-world use

This structured yet flexible approach ensures thoughtful, effective outcomes.

Why Clients Choose Me

Clients choose to work with me because I bring:

  • A strong design foundation

  • Attention to detail and consistency

  • Strategic thinking paired with creative execution

  • A calm, professional, and collaborative working style

I don’t just design, I help shape how your brand is perceived.